W
R
Will Rodenbough
3D illustration of a ceiling lamp

Hi, I'm Will.

Thanks for visiting my portfolio. Learn more about me and my work below. Feel free to contact me with questions or just to connect.

Stylized 3D portrait illustration

About me

I'm a Senior UX Designer based in Seattle with over a decade of experience specializing in design systems, accessibility, and scalable product design for enterprise SaaS platforms. I practice user-centered, data-driven methods to deliver measurable business results.

Most recently, I led the creation of Avalara’s company-wide design system from the ground up and continued to manage and expand it for nearly seven years. Today, the Avalara design system is an essential resource used by the global product and engineering organizations every day to deliver consistent and accessible products with significantly greater efficiency and velocity.

Interviews

Asking questions, exchanging ideas, and learning from others have been essential parts of my journey as a designer. The interviews below are opportunities I’ve had to give back to the design community by sharing my experiences, perspectives, and insights.

2021 – SPACES talent label
Will Rodenbough, Senior UX Designer on the Avalara Design System
2022 – Zeroheight design system platform
How Avalara built a design system to unify their products
2025 – The Design Systems Podcast
Scaling Avalara’s design system to support acquisitions

My process

Key steps I strive to apply to my work

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1. Empathize

Gather research from interviews, feedback channels, support cases, and product analytics.

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2. Define

Establish target audience, existing issues, project roadmap, and measurable goals.

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3. Ideate

Explore how to address user needs and business goals with low-fidelity design exercises.

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4. Prototype

Bring the most promising design explorations to life by creating interactive prototypes.

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5. Test

Validate prototypes with user testing and iterate based on user feedback.

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6. Implement

Work closely with developers to ensure user needs are met and project impact can be measured.

My clients

My work

Some details obscured to preserve client confidentiality

Buttons and other UI components

Avalara Design System

The design system I created for Avalara, a tech company helping businesses manage tax compliance.

Design system
UI design

Avalara for Beverages

A web app I designed for Avalara, helping beer and wine companies manage tax compliance.

Web app
B2B
SaaS
Software preview
Software preview

Avalara for Quickbooks

An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.

Desktop app
Integration
B2B
SaaS

Avalara Onboarding

A new onboarding workflow I designed for Avalara, making it faster and easier to get started by using integrations.

Web app
Wireframe
B2B
SaaS
Software preview
Buttons and other UI components

Ranku Design System

The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.

Design system
UI design

Ranku CMS

A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.

Web app
B2B
CMS
Data viz
Software preview featuring bar graphs
Website preview

Ranku Website

My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.

Web design
Wireframes
User testing

Tune Design System

A design system I helped create for Tune, a tech company helping digital marketers manage and analyze their business partnerships.

Design system
UI design
Buttons and other UI components
Software preview featuring line graphs

Tune Web

A web app I redesigned for Tune, helping digital marketers manage and analyze their business partnerships.

Web app
B2B
SaaS
Data viz

Tune Mobile

A mobile app I designed for Tune, helping digital marketers manage and analyze their business partnerships on the go.

Mobile app
B2B
SaaS
Data viz
iPhone app preview
iPhone app preview

Tune Chef

A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.

Mobile app
B2B
Data viz

VidiYo

A mobile app I designed as a passion project, making it easy to search for movies and shows across streaming platforms.

Mobile app
B2C
User feedback
iPhone app preview
iPhone app preview

CleanCast

A mobile app I designed as a passion project, offering a clean and simple podcast management and listening experience.

Mobile app
B2C

Poppi

A mobile app I designed for a freelance client, offering pet owners product recommendations based on their pet's preferences.

Mobile app
B2C
E-commerce
iPhone app preview
iPhone app preview

Divee

A mobile-first web app I designed for a freelance client, helping groups split restaurant bills easier using text recognition A.I powered by AWS.

Mobile web
B2C
A.I.
Buttons and other UI components

Avalara Design System

The design system I created for Avalara, a tech company helping businesses manage tax compliance.

Design system
UI design

Ranku Website

My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.

Web design
Wireframes
User testing
Website preview

More coming soon

Software preview

Avalara for Beverages

A web app I designed for Avalara, helping beer and wine companies manage tax compliance.

Web app
B2B
SaaS

Avalara for Quickbooks

An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.

Desktop app
Integration
B2B
SaaS
Software preview
Software preview

Avalara Onboarding

A new onboarding workflow I designed for Avalara, making it easier to get started by using integrations with other accounting tools.

Web app
Wireframe
B2B
SaaS

Ranku CMS

A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.

Web app
B2B
CMS
Data viz
Software preview featuring bar graphs
Website preview

Ranku Website

My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.

Web design
Wireframes
User testing

Tune Web

A web app I redesigned for Tune, helping digital marketers manage and analyze partnerships.

Web app
B2B
SaaS
Data viz
Software preview featuring line graphs
iPhone app preview

Tune Mobile

A mobile companion app I designed for Tune, helping digital marketers manage and analyze partnerships on the go.

Mobile app
B2B
SaaS
Data viz

Tune Chef

A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.

Mobile app
B2B
Data viz
iPhone app preview
iPhone app preview

VidiYo

A mobile app I designed as a passion project, making it easy to search for movies and shows across streaming platforms.

Mobile app
B2C
User feedback

CleanCast

A mobile app I designed as a passion project, offering a clean and simple podcast management and listening experience.

Mobile app
B2C
iPhone app preview
iPhone app preview

Poppi

A mobile app I designed for a freelance client, offering pet owners product recommendations based on their pet's preferences.

Mobile app
B2C
E-commerce

Divee

A mobile-first web app I designed for a freelance client, helping groups split restaurant bills easier using text recognition A.I powered by AWS.

Mobile web
B2C
A.I.
iPhone app preview
Buttons and other UI components

Avalara Design System

The design system I created for Avalara, a tech company helping businesses manage tax compliance.

Design system
UI design

Ranku Design System

The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.

Design system
UI design
Buttons and other UI components
Buttons and other UI components

Tune Design System

A design system I helped create for Tune, a tech company helping digital marketers manage and analyze partnerships.

Design system
UI design
Buttons and other UI components

Avalara Design System

The design system I created for Avalara, a tech company helping businesses manage tax compliance.

Design system
UI design

Avalara for Beverages

A web app I designed for Avalara, helping beer and wine companies manage tax compliance.

Web app
B2B
SaaS
Software preview
Software preview

Avalara for Quickbooks

An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.

Desktop app
Integration
B2B
SaaS

Avalara Onboarding

A new onboarding workflow I designed for Avalara, making it faster and easier to get started by using integrations.

Web app
Wireframe
B2B
SaaS
Software preview
Buttons and other UI components

Ranku Design System

The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.

Design system
UI design

Ranku CMS

A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.

Web app
B2B
CMS
Data viz
Software preview featuring bar graphs
Website preview

Ranku Website

My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.

Web design
Wireframes
User testing
Buttons and other UI components

Tune Design System

A design system I helped create for Tune, a tech company helping digital marketers manage and analyze partnerships.

Design system
UI design

Tune Web

A web app I redesigned for Tune, helping digital marketers manage and analyze partnerships.

Web app
B2B
SaaS
Data viz
Software preview featuring line graphs
iPhone app preview

Tune Mobile

A mobile companion app I designed for Tune, helping digital marketers manage and analyze partnerships on the go.

Mobile app
B2B
SaaS
Data viz

Tune Chef

A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.

Mobile app
B2B
Data viz
iPhone app preview

Contact me

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LinkedIn

linkedin.com/in/willrodenbough
Email icon

Email

willrodenbough@gmail.com
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Phone

206 310 9640
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Resume

Google Drive