Hi, I'm Will.
Thanks for visiting my portfolio. Learn more about me and my work below. Feel free to contact me with questions or just to connect.
Thanks for visiting my portfolio. Learn more about me and my work below. Feel free to contact me with questions or just to connect.
I'm a Senior UX Designer based in Seattle with over a decade of experience specializing in design systems, accessibility, and scalable product design for enterprise SaaS platforms. I practice user-centered, data-driven methods to deliver measurable business results.
Most recently, I led the creation of Avalara’s company-wide design system from the ground up and continued to manage and expand it for nearly seven years. Today, the Avalara design system is an essential resource used by the global product and engineering organizations every day to deliver consistent and accessible products with significantly greater efficiency and velocity.
Asking questions, exchanging ideas, and learning from others have been essential parts of my journey as a designer. The interviews below are opportunities I’ve had to give back to the design community by sharing my experiences, perspectives, and insights.
Key steps I strive to apply to my work
Gather research from interviews, feedback channels, support cases, and product analytics.
Establish target audience, existing issues, project roadmap, and measurable goals.
Explore how to address user needs and business goals with low-fidelity design exercises.
Bring the most promising design explorations to life by creating interactive prototypes.
Validate prototypes with user testing and iterate based on user feedback.
Work closely with developers to ensure user needs are met and project impact can be measured.
Some details obscured to preserve client confidentiality
The design system I created for Avalara, a tech company helping businesses manage tax compliance.
A web app I designed for Avalara, helping beer and wine companies manage tax compliance.
An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.
A new onboarding workflow I designed for Avalara, making it faster and easier to get started by using integrations.
The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.
A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.
My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.
A design system I helped create for Tune, a tech company helping digital marketers manage and analyze their business partnerships.
A web app I redesigned for Tune, helping digital marketers manage and analyze their business partnerships.
A mobile app I designed for Tune, helping digital marketers manage and analyze their business partnerships on the go.
A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.
A mobile app I designed as a passion project, making it easy to search for movies and shows across streaming platforms.
A mobile app I designed as a passion project, offering a clean and simple podcast management and listening experience.
A mobile app I designed for a freelance client, offering pet owners product recommendations based on their pet's preferences.
A mobile-first web app I designed for a freelance client, helping groups split restaurant bills easier using text recognition A.I powered by AWS.
The design system I created for Avalara, a tech company helping businesses manage tax compliance.
My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.
More coming soon
A web app I designed for Avalara, helping beer and wine companies manage tax compliance.
An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.
A new onboarding workflow I designed for Avalara, making it easier to get started by using integrations with other accounting tools.
A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.
My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.
A web app I redesigned for Tune, helping digital marketers manage and analyze partnerships.
A mobile companion app I designed for Tune, helping digital marketers manage and analyze partnerships on the go.
A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.
A mobile app I designed as a passion project, making it easy to search for movies and shows across streaming platforms.
A mobile app I designed as a passion project, offering a clean and simple podcast management and listening experience.
A mobile app I designed for a freelance client, offering pet owners product recommendations based on their pet's preferences.
A mobile-first web app I designed for a freelance client, helping groups split restaurant bills easier using text recognition A.I powered by AWS.
The design system I created for Avalara, a tech company helping businesses manage tax compliance.
The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.
A design system I helped create for Tune, a tech company helping digital marketers manage and analyze partnerships.
The design system I created for Avalara, a tech company helping businesses manage tax compliance.
A web app I designed for Avalara, helping beer and wine companies manage tax compliance.
An integration I designed for Avalara, enabling Avalara's core tax compliance features to function within Quickbooks.
A new onboarding workflow I designed for Avalara, making it faster and easier to get started by using integrations.
The design system I created for Ranku, a tech company helping colleges increase enrollment in online programs.
A web-based CMS I designed for Ranku, helping colleges manage their website content and analyze traffic trends.
My redesign of the Ranku website, which when tested, led to 79% more visitors accurately understanding Ranku's products and services.
A design system I helped create for Tune, a tech company helping digital marketers manage and analyze partnerships.
A web app I redesigned for Tune, helping digital marketers manage and analyze partnerships.
A mobile companion app I designed for Tune, helping digital marketers manage and analyze partnerships on the go.
A mobile app I designed for Tune's catering staff, helping chefs plan meals, collect feedback, and reduce waste.
